How to set up Click and Collect in your restaurant?
If the fast food industry has taught the world anything, it’s that hungry diners don’t like to wait for their orders. As a restaurant, though, how can you compete with such quick service? The answer is actually simple and it all starts with Click and Collect.
What is Click and Collect? How can it help your restaurant please impatient customers? Is it easy to set up a Click and Collect service for your business?
To help you reduce wait times at your restaurant, we’ve taken a look at why many hospitality businesses are using Click and Collect and how you can get started.
From the benefits to the set up, here’s everything you need to know.
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The advantages of Click and Collect in restaurants
Click & Collect allows customers to order food from your restaurant remotely before they pick it up. It’s a quick and simple transaction, but why should your business be interested?
Let’s take a look at the benefits to learn more.
Reduce customer wait times
The main benefit of Click and Collect for restaurants is that it can reduce customer wait times.
This works in two ways. For the customer ordering, you can prepare their dish before they come into your building to cut out their wait time completely.
This creates a knock-on effect for other customers at your restaurant. By sorting an order remotely via Click and Collect, you cut down the number of people waiting to pay their bill and will improve the speed of service for those dining with you.
Cut restaurant costs with Click and Collect
Delivering your food to customers' homes is a complicated process. Delivery logistics are time-consuming and expensive, making them tricky for small restaurants and startups on a budget.
Set up Click and Collect to create an easier method of takeaway food for your team. Rather than a fleet of delivery vehicles, all they need to accept remote orders is a phone and a SumUp card reader.
Reduce costs for the customer
For customers wanting to eat at home without the delivery fees, set up Click and Collect.
By introducing a no-fee option, your restaurant will appeal to a wider audience. Help diners on a budget and improve customer satisfaction by offering various ways of picking up orders with Click and Collect.
Give the power to the people
When diners come to your restaurant, be it for a takeaway or to eat in, the speed at which they get their food is down to you.
With the set up of Click and Collect, you hand that power over to your customers.
As part of your Click and Collect services, you let customers choose when they want to pick up their food from your restaurant. From “As soon as possible” to pre-orders for lunch, they tell you when they want their meal in their hand.
Show customers what’s available
There’s nothing worse than going to a restaurant for a specific dish only to find it’s sold out. For hungry customers with a craving, avoid their disappointment with Click and Collect.
When you set up Click and Collect, you’ll input the entire menu of food available at your restaurant. You can then update this as items sell out, letting your regulars know whether or not they can pick up their favourite food.
Enable personalised recommendations
Click and Collect can be set up to allow personalised recommendations.
When a customer orders certain dishes, make it easier to repeat orders by marking these under favourites. You can also suggest similar dishes you think they’ll enjoy.
This builds a relationship with customers who order through Click and Collect. In terms of brand loyalty, it’s a trick you won’t want to miss.
5 steps to set up Click & Collect quickly
If you’re sold on the idea of Click and Collect for your restaurant, you’ll be happy to hear that it’s simple to set up.
Most systems don’t take a commission on orders, too, which is a big win for small businesses.
To get started, we’ve put together 5 tips to quickly set up Click and Collect using your SumUp Online Store.
1. What you need
To set up a Click and Collect service for your restaurant, you need:
An Online Store where customers can place orders
A physical location for your restaurant where customers can collect orders
A method to collect payment
It’s also a good idea to set up real-time inventory management for Click and Collect. To do this, we recommend the SumUp POS system.
The SumUp POS Pro tracks restaurant stock, allows for quick menu editing and enables contactless card payments all from one easy-to-use system.Book a free POS Pro demo
2. Setting up your Online Store
With your SumUp Online Store, you’ll be able to start taking restaurant orders online.
You don’t need any coding skills to build your website and there aren’t any hidden fees, making this the simplest way to set up a Click and Collect service.
Follow these steps to create your Online Store:
Go to your restaurant’s SumUp profile
Select “Online Store” from the navigation panel
Click “Get started” to begin building your website
3. Adding Click and Collect to your website
Once you’ve set up your Online Store, you can add Click and Collect to your restaurant’s website.
Here’s what you need to do:
From your SumUp profile, head to your Online Store
Click “Settings” then “Shipping and Pickup”
Choose “Add pickup method”
Name your Click and Collect method
Enter the restaurant location for customers to collect order
Add Click and Collect time options for pickup and other additional information
Select “Save” to finish the set up
4. Edit customer notifications
For a seamless Click and Collect experience, you’ll need to set up customer notifications from your Online Store. This will allow your restaurant to keep your customers up to date with how their food is progressing through the system.
To do this via your restaurant’s SumUp app, follow these steps:
In the app, choose “Online Store” from the main screen
Select “Settings” and then “Notifications”
Use the toggle to enable notifications
You can also edit Click and Collect notifications from your web browser.
5. Set up a payment system
Once Click and Collect has been enabled for your restaurant through your Online Store, set up a payment system for hassle-free orders.
Through the SumUp Online Store, you can start accepting instant online payments for Click and Collect orders.
For in-store payments on collection, we recommend a SumUp card reader. Take contactless payments and link your device to your SumUp POS Pro for easy order management.
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