What's the best POS system for my stadium?
Stadiums are known for being a place of celebration and excitement, often visited by an impressive number of people. To ensure maximum customer satisfaction, it's important to have impeccable internal management so that your organisation is at its best, and a large part of this involves the point of sale (POS) solution you choose.
What are the most important features a POS should have? What solutions are currently available on the market?
Let’s find out in this article.
What are the most important POS features for stadiums?
Running a stadium is a complex task and requires solid organisation to ensure that every event runs smoothly. Having a reliable POS system can help with this organisation.
Here are the elements that your POS should have for a smoother experience:
Speed and efficiency
In addition to all its practical benefits, the POS system installed in your stadium will become your fully-fledged companion for the internal management of your stadium.
With a POS system at each of your tills, ordering will be easy not only for consumers but also for your staff, who won't have to worry about taking orders one by one and wasting precious time with paper or manual entry. With a point of sale system, you also have the ability to add extensions that make internal management even easier.
With SumUp's POS Enterprise, your POS software and hardware can be scaled up to support stadiums, venues, festivals and multi-chain businesses with dedicated features that streamline your services.
Fast and efficient checkout
Flexible ordering system
Elegant hardware and easy-to-use software
Real-time data and reporting
By equipping your stadium with a solution like this, you'll no longer have to deal with endless queues or confusion with numbers and reporting.
Varied payment options
Cash payments are a waste of time for your employees. Counting change, knowing how much to give back and struggling with penneys. By accepting other payment types such as credit cards, mobile payments, contactless payments and more, you'll be more efficient and faster at the same time.
Setting up mobile ordering
Setting up mobile ordering allows you to boost sales at your stadium while improving the customer experience. With ordering and payment done directly via the person's phone, you have nothing else to manage apart from getting the order to its destination. At the same time, employees can drop by to offer extras for additional sales. With portable payment terminals, your staff can walk between crowds without any trouble. If you can't offer this service, you can install a number of pop-ups near strategic locations to generate extra spending.
Installing order terminals
This is the system that will probably have the biggest impact on your efficiency. Installing several order terminals in your stands will allow customers to be autonomous from the moment they place their order to the moment they pay. You'll also be able to keep a more precise track of which items have been ordered and boost your sales by suggesting additional purchases or highlighting current offers. All your staff have to do is receive the orders and distribute the products to customers. In addition to their efficiency, order kiosks allow you to save up to 30% on staff costs. With order kiosks, you'll have more complete tracking, fewer errors made by your staff and higher turnover generated.
Full technical support
Broken hardware or a software bug can happen very quickly. In the event of a breakdown or malfunction, responsive technical support can minimize disruption and ensure a smooth experience for spectators.
The ability to collect data
Collecting data and information from your customers is a huge advantage when it comes to managing your stadium. High-quality data management can radically transform your operations, improve the user experience, optimise your sales and strengthen your marketing strategy.
This will have an impact on your business operations such as:
Understanding your customers
A good POS system can collect detailed data about your customers' buying habits. This includes what they buy, when they buy it and how much they spend. This information can help you understand what your customers want and tailor your offering accordingly.
You can identify buying trends and adjust your inventory accordingly. For example, if you find that certain drinks or snacks sell particularly well at certain events, you can increase their stock in the future to maximise sales.
Improve the customer experience
Your POS can also improve the customer experience. The data collected can help you personalize the shopping experience, for example by offering targeted promotions or complimentary products based on previous purchases.
Refine your marketing strategy
Sales data can also be used to refine your marketing strategy. For example, if you notice that sales increase during certain promotions, you can plan similar campaigns in the future.