How to convert passion into profit – As told by Dude’s Doughnuts
Street food markets and vendors are popping up all over the place, and London is no exception. In fact, last year, the UK’s Office for National Statistics estimated London to have over 5,485 mobile food stands and takeaways employing a total of 38,835 people. Can we assume that the growing popularity of contactless card readers played a part in this? Probably.
The combination of a booming industry and people raising their standards means we’re getting treated to some pretty good food – and we’re not complaining. A great example of this is Dude’s Doughnuts. The independently run business takes pride in handcrafting their food, with a focus on keeping their produce fresh. The result? Some seriously delicious doughnuts hitting our taste buds with flavours fresh from childhood.
We popped into their shared kitchen space to spend some time with the brains behind the operation, Calum, to talk about his journey in the food business. So, get your pen and paper ready and start taking notes; here’s our step-by-step guide on how to convert passion into profit – as told by Dude’s Doughnuts.
Find your niche
It goes without saying that the key to being successful in your field, both financially and personally, is doing work you're passionate about. Then go one step further... find your niche. Specialising in something not only helps you find your ideal market, but allows you to be an expert in your field. Cutting down doesn’t have to be limiting.
Calum entered the street food and baking industry 6 years ago and somewhere along the way, he found something he really enjoyed making; doughnuts. since then, he knew that he would eventually start a company focused specifically on the much-loved treats. “It was just kind of a natural progression of where I was at that time.”
Idea in hand, all he needed was a name. “Dude’s actually comes from my great, great grandfather who owned a woodyard in the South of England and he was kind of like the go-to man to sort out all the problems... we were coming up with names, and we spitballed a few names with the family, and it was actually my mother that came up with the name.”
So, what was his market? ”We found our feet on the Bermondsey Beer Mile (thanks to Moor Beer Co.) and have since started trading regularly at Flat Iron Square on Friday nights as well as Moor's Vaults & Taproom on Saturdays & Sundays. You'll also catch us from time to time at our neighbours, Fourpure Brewing.”
Identify your hurdles
When you’re first starting out, there will be things that don't work how you intended. That’s ok. Calum overcame his hurdle by hunting down a credit card reader that caters to small businesses.
“We traded for the first few weeks without a card machine and we noticed straight away that we were actually having to turn people away from business because we couldn’t take the card payment. In all honesty to you guys, the fee that’s taken by SumUp per transaction is actually a lot less than some of the other competitors on the market as well, so it’s a lot more, kind of business-friendly for myself who, especially for a startup is always counting every single penny. It was quite clear that SumUp was the company that was probably best for me to use.”
Surround yourself with like-minded people
Multiple studies have been done on happiness in the workplace. The exact numbers differ, but the overarching message is that happier employees increase productivity, and surrounding yourself with driven, dynamic individuals is the way towards a productive environment.
For Dude’s Doughnuts, that environment was in a shared Bermondsey kitchen.
“Secret Goldmine is a business owned by a guy called Mike who has very kindly opened up his entire kitchen for seven different food businesses in London. These span through sweet pies to pork sandwiches to Trinidad & Tobagonian food, so it’s a real mixture of different cuisines that all get developed underneath one roof. It’s a real positive vibe when you’re in here; you feel like there’s a real doers culture of what’s going on down here.”
We asked him if he had any final wisdom for merchants just starting out, and he said:
“If I was gonna give any advice, I’d say you want to do something that you’re passionate about, you want to do something that you’re not going to get bored of, you want to do something that you know that you believe in, that you believe you can make a product that people are going to enjoy.”
Don’t be scared to specialize
There’s always a solution
Find your community
Drunk people like doughnuts
Watch the Dude’s Doughnuts video here.