6 reasons you should customise the design of your invoices

Whether you're a freelancer, small business owner, or operate a larger enterprise, invoices play an integral part in your everyday workflow. You might think of them as simply a way for clients to pay for the services and products you provide but there's much more to consider when it comes to invoice design.

Customising the look and feel of your invoices is essential if you want to showcase your company's image and professionalism. In this article, we'll explore the top 6 reasons why customising the design of your invoices is so important and beneficial.

Create custom invoices

1. It makes you look more professional

When it comes to running a successful business, professionalism is key. That's why customising the design of your invoices can make all the difference. Not only will it give your customers a good first impression, but it also shows that you take pride in the quality of your work.

By customising your invoices, you can create an image that reflects both your brand values and the high-quality service that you provide. Showcasing this on your documents can help establish your reputation as an experienced and reliable business, making customers more likely to choose you for their next project.

2. It shows that you care about your customers

When you customise the design of your invoices, it sends a message to your customers that you care about them and their experience with your business. It shows that you don't just see them as a number, but rather as an individual to whom you want to provide quality service.

Creating customised invoices is an important part of building relationships with your customers. By taking the time to personalise the look of your invoices, you demonstrate that you value the relationship between your business and each customer. Furthermore, this can foster a sense of loyalty in your customers, leading them to come back for repeat services or purchases in the future – it helps to increase customer engagement.

Moreover, when sending out repeat orders or recurring invoices, having customised invoices can also be beneficial in ensuring that customers understand exactly what they’re receiving. Customers will appreciate when they receive detailed information about their order - this not only builds trust between you and the customer but it reinforces the notion that you’re reliable and trustworthy.

3. It sets you apart from the competition

Your business can create unique invoices tailored to your brand’s voice and aesthetic so customers can easily recognise invoices from your particular company. Invoices with customised designs stand out when compared to generic invoices and will help your business be remembered by your customers.

By creating an invoice that looks unique and professional, you're presenting yourself as someone who pays attention to detail and has a passion for quality work. Additionally, it allows you to create a lasting impression with potential customers, one that can encourage them to consider your services in the future.

By ensuring that all your invoices have the same design aesthetic, you're showcasing your brand consistency which is highly valued in today's marketplace. All in all, customising the design of your invoices is an excellent way to make sure you stand out from the competition and attract new customers to your business.

4. It demonstrates that you're an expert in your field

Customising invoices is a great way to demonstrate that you’re an expert in your field or craft. Not only does it show that you understand the importance of professionalism, but it also gives you an opportunity to customise your invoices so they reflect the values and message of your business. For instance, if you're a graphic designer or photographer, you could showcase your work directly on the invoice.

When a customer sees a sleek, modern invoice they'll be more likely to take you seriously and consider doing business with you in the future.

By customising the design of your invoices, you can ensure that all of your branding elements are consistent across all marketing materials. This will help cement a strong brand identity for your company, as well as improve recognition amongst customers.

5. It can increase sales

Customising the design of your invoices can help increase sales in a number of ways. First and foremost, customising the design can make your invoices look more professional and attractive. This could in turn encourage customers to pay faster and more reliably due to their trust being higher in the business.

Additionally, it may also encourage customers to purchase additional products or services from you as they are already in a buying mindset when looking at the invoice design.

Furthermore, customising the invoice design can also be used as an opportunity to highlight any promotions or discounts that you may be offering on certain products or services at any given time. By doing this, customers will be more likely to make impulse purchases which could lead to further increases in sales.

6. It can help you get paid faster

Having invoices that are customised to your brand, with all the mandatory invoice details and a professional look, can increase the chances of getting paid faster. Your clients will be able to identify the invoice quickly and feel more confident in paying it right away.

Additionally, by having a clear and concise invoice design, you can give your clients all the details about their payment due date so they know exactly when and how much they need to pay.

Customising your invoices also strengthens customer relationships as it shows that you value their time and money. Ultimately, a well-designed invoice will make for an easier payment process for everyone involved.

How to customise your invoices with SumUp

SumUp Invoices makes it simple to create invoices that truly reflect your brand. With its intuitive invoice designer, you can select from our carefully crafted invoice templates or customise the design with your own images, elements and colour scheme - perfect for businesses looking to put their personal touch on every invoice they send out.

Streamline your processes and customise each invoice and quote with the Pro plan's free 14-day trial. Let our powerful invoice designer do all the hard work for you.

Create custom invoices

Katie Ziegel