The SumUp story

Explore our unique story and learn how our talented teams are helping us carve the path to success.

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SumUp at a glance

SumUp at a glance

Business made simple

Anyone should be able to start their own business, and getting paid shouldn’t be a hassle.

Since 2012, SumUp has worked towards building a digital payment solutions company with one vision in mind — to create a world where anyone can build a thriving business. Today, over 4 million businesses rely on SumUp to get paid.

Since launching our first card reader, our products and solutions haven’t stopped evolving. Today, we offer more than just card readers — we provide allyship through a vast set of business tools to support our merchants in their journey to success. 

SumUp’s journey


The idea of SumUp is born


SumUp is founded, and our first card reader is launched in 10 European markets: France, Belgium, Portugal, Italy, Spain, Netherlands, Germany, Austria, UK and Ireland


Launched in Brazil


New European markets: Switzerland and Poland


Launched in Sweden


Entered the US market

Payleven and SumUp joined forces

Air card reader launched


Entered 15 new markets: Chile, Slovenia, Slovakia, Norway, Malta, Luxembourg, Lithuania, Latvia, Hungary, Finland, Estonia, Denmark, Cyprus, Czech Republic and Bulgaria


The beginning of our scaling and hyper-growth era

3G reader launched


Shoplo and Debitoor acquisition 

SumUp goes through Agile transformation and launches the SumUp Card


Goodtill acquisition

Invoices, Payment Links and Gift Cards launched


Paysolut, Tiller and Fivestar acquisition 

Launched in Croatia and Colombia 

Solo card reader and new Online Store launched


10 years in business

€590 million funding and €8 billion valuation

Launched POS Lite, SumUp Magic Pay, SumUp Pay and POS Pro + Loyalty

Recognised as a Top Global Employer for the LGBTQ+ community by the Stonewall Workplace Equality Index

Signed up for the 1% for the Planet pledge


Launched in Australia

€285 million funding 

Apple Pay, SumUp One, and SumUp Kiosk launched

€100 million funding merchant cash advance product

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