Our mission and values

Our purpose

Empower small businesses all over the world.

Our vision

A world where everyone can build a thriving business.

Our mission

Champion small business ownership by creating simple and affordable tools to manage payments, finance and customer relationships.

Our values

Founder's Mentality

Do more with less

We think and act like founders and invest wisely, as if with our own time or money.

Decisive pragmatism

We use a pragmatic approach and avoid overthinking. We roll up our sleeves and get things done.


We find motivation within ourselves. Are proactive, anticipate problems, and come up with solutions. Have a “can-do” attitude.

Team First

Autonomy and empowerment

We empower autonomous teams that work in parallel and pursue a mission. We trust them to make their own decisions and get the job done.

Teams over individuals, no silos

We believe magic happens when groups of people become true teams – and the whole is much greater than the sum of the parts. We go out of our way to break silos.

Servant leadership

We believe leaders’ main role is to inspire, enable, develop, and support their teams. We are not afraid to hire a "boss" for ourselves.

We Care


We are selfless, optimising for SumUp, not ourselves. We acknowledge our weaknesses and mistakes and learn from each other.

Transparency and candour

We go out of our way to give full context and share transparently. We strive for radical candour – even if uncomfortable.

Enjoy the ride

We truly enjoy spending time with each other. Don’t take yourself too seriously and have fun!