Reward your customers with ease

Meet the new, convenient way to keep your customers engaged

Sign up to bring SumUp Loyalty to your business

Tap into the expansive SumUp network of over 70 million consumers to start growing

The importance of retention marketing

Bringing new customers into your business is a great way to grow—but getting existing customers to come back is ever better! With the power of automated loyalty, you can keep customers engaged with personalized offers that bring them back to your business again and again. 

Here’s how it works

When customers sign up for your business’s loyalty program, they’re instantly added to your database. From there, we’ll keep track of any in-store points they earn and automatically send them rewards based on where they are in their loyalty journey with your business.

Tag returning customers

Tagging allows you to further customize your customer’s experience. You can note their age group, spending habits—really anything you want—that can help you send more customized deals and promotions.

Reach more customers than ever before with the vast SumUp network

In-store features

Your business is featured on the Customer Touchscreen at neighboring (and non-competing) businesses who use SumUp Loyalty, so consumers can easily discover your business while shopping in the area.

In-app mapping

When customers use the Fivestars App or website, they’re shown a map of nearby SumUp businesses, giving them another chance to discover yours.

Smart retargeting

When customers save rewards through the in-store Customer Touchscreen or app, we automatically start marketing to them.

Find the right loyalty rewards program for your business

Once a customer signs up for your business' loyalty rewards program, it’s easy for them to sign in at checkout and redeem points. Best of all, our loyalty program is a TCPA compliant program, and all customer activity is logged for fraud prevention.

Talk to a SumUp Loyalty Expert

Loyalty with SumUp

Keep your rewards sign-up process conveniently seamless with SumUp Loylty. Customers can easily check in or sign up for rewards on your Customer Touchscreen.

Learn more

SumUp POS

SumUp Loyalty is integrated with our all-new Point of Sale (POS), which allows you to effortlessly take orders, manage sales, and accept a variety of payment types with easy-to-use software and reliable hardware.

Learn more

SumUp Loyalty Integration

Already have a Windows or Clover Point of Sale system? SumUp Loyalty seamlessly integrates into your existing POS as a way to accept payments and track customer loyalty.

Learn more

Fivestars becomes SumUp Loyalty

Here at SumUp, it’s our mission to empower growing businesses with an array of affordable, best-in-class payment solutions that keep your business running with ease. In 2021, Fivestars joined the SumUp family to bring effective, automated loyalty programs to SumUp merchants. Now, your business can benefit from reliable ways to accept payments and an efficient way to market to your customers.

1 / 3

Ready to grow your customer base with SumUp Loyalty?

Find more advice and business inspiration on our Business Guide

Choosing the Right POS for Your Coffee Shop

Wondering what type of Point of Sale would work best for your business? From order management to processing fees, it’s important to find a POS that checks all your boxes.

Read more

3 Impactful Changes Gong cha Made to Earn $765K in Incremental Sales

With the power of Fivestars’ Loyalty Program, Gong cha acquired 112,000 new customer sign ups with an impressive 78% lift in customer spend. Here’s how they achieved massive growth.

Read more

How Winmark Corporation Added 19+ Million Customers to Their Database

The goal for many businesses is to retain customers while growing their databases. Here’s a look at a few loyalty features Winmark took advantage of to dramatically increase their customer base.

Read more