Reward your customers with ease
Meet the new, convenient way to keep your customers engaged
Sign up to bring SumUp Connect to your business
Tap into the expansive SumUp network of over 70 million consumers to start growing
The importance of retention marketing
Bringing new customers into your business is a great way to grow—but getting existing customers to come back is ever better! With the power of automated loyalty, you can keep customers engaged with personalized offers that bring them back to your business again and again.
Here’s how it works
When customers sign up for your business’s loyalty program, they’re instantly added to your database. From there, we’ll keep track of any in-store points they earn and automatically send them rewards based on where they are in their loyalty journey with your business.
- Tag returning customers
Tagging allows you to further customize your customer’s experience. You can note their age group, spending habits—really anything you want—that can help you send more customized deals and promotions.
- Personalize your promotions
- Import each contact
Reach more customers than ever before with the vast SumUp network
In-store features
Your business is featured on the Customer Touchscreen at neighboring (and non-competing) businesses who use SumUp Connect, so consumers can easily discover your business while shopping in the area.
In-app mapping
When customers use the Fivestars App or website, they’re shown a map of nearby SumUp businesses, giving them another chance to discover yours.
Smart retargeting
When customers save rewards through the in-store Customer Touchscreen or app, we automatically start marketing to them.
Find the right loyalty rewards program for your business
Once a customer signs up for your business' loyalty rewards program, it’s easy for them to sign in at checkout and redeem points. Best of all, our loyalty program is a TCPA compliant program, and all customer activity is logged for fraud prevention.
Talk to a SumUp Connect Expert

Loyalty with SumUp Connect
Keep your rewards sign-up process conveniently seamless with SumUp Connect. Customers can easily check in or sign up for rewards on your Customer Touchscreen.
SumUp POS
SumUp Connect is integrated with our all-new Point of Sale (POS), which allows you to effortlessly take orders, manage sales, and accept a variety of payment types with easy-to-use software and reliable hardware.
SumUp Connect Integration
Already have a Windows or Clover Point of Sale system? SumUp Connect seamlessly integrates into your existing POS as a way to accept payments and track customer loyalty.
Fivestars becomes SumUp Connect
Here at SumUp, it’s our mission to empower growing businesses with an array of affordable, best-in-class payment solutions that keep your business running with ease. In 2021, Fivestars joined the SumUp family to bring effective, automated loyalty programs to SumUp merchants. Now, your business can benefit from reliable ways to accept payments and an efficient way to market to your customers.
Ready to grow your customer base with SumUp Connect?
Find more advice and business inspiration on our Business Guide
Choosing the Right POS for Your Coffee Shop
Wondering what type of Point of Sale would work best for your business? From order management to processing fees, it’s important to find a POS that checks all your boxes.
3 Impactful Changes Gong cha Made to Earn $765K in Incremental Sales
With the power of Fivestars’ Loyalty Program, Gong cha acquired 112,000 new customer sign ups with an impressive 78% lift in customer spend. Here’s how they achieved massive growth.
How Winmark Corporation Added 19+ Million Customers to Their Database with Fivestars Loyalty
The goal for many businesses is to retain customers while growing their databases. Here’s a look at a few loyalty features Winmark took advantage of to dramatically increase their customer base.