The Power of Using the Right Point-of-Sale Technology

Businesses come in all shapes and sizes, but they all have one goal in common. If you’re a business owner, you know how important it is to encourage your customers to purchase from you time and time again. And while quality is certainly key when you want to encourage repeat purchases, it’s best not to forget that convenience plays a part too. 

Not being able to accept your customers’ payment of choice can be crucial for small businesses. More and more Americans are opting for cashless options, so having a point-of-sale solution that is robust, quick, and hassle-free can be the missing piece of your puzzle. 

More than half of Americans now use their credit cards rather than cash for nearly all their day-to-day spending. This cash-shunning trend is partly driven by convenience; it’s easier to keep a card in your wallet than to visit the ATM, maintain a supply of cash in your pocket, and count it out for purchases. 

According to TSYS, another key driver is a consumers’ desire to rack up reward points with their digital wallets. In fact, 66% of Americans choose to use their mobile phones to pay because their spending habits will “win” them rewards like air miles, gift cards, merchandise, or cash rebates. The word free can be very motivating.

While a completely cashless society remains years off, Federal Reserve Payments Study indicated that the prevalence of non-cash payments is rising more than five percent every year.

The bottom line? Cash can’t compete with the convenience of credit cards and digital wallets, and when you give customers convenience through the right technology, they will appreciate you for it. 

A Sleek, Elegant Solution

The 3-in-1 SumUp Plus Card Reader has everything you need for quick and easy point-of-sale transacting. As SumUp’s 1.5 million active users can attest, the card reader’s cutting-edge engineering enables it to accept all major forms of payment with just a tap, chip, or swipe. Once paired with a smartphone or tablet, you can use it in your brick-and-mortar store, or anywhere you have a data or Wi-Fi connection. You can even take it out on deliveries with you. 

A key feature of SumUp is the effortless experience it provides for business owners and customers alike. Merchants can customize the SumUp App with all their regular product selections, so they need only enter a price and go. For customers, the process is efficient and brief.

The result? Using SumUp will allow you to focus on being attentive to your customers—and allow them to get on with their day.

SumUp User Fees: Low, Transparent, and Simple

Credit card processing fees can be confusing. One processing method might involve a lower percentage per transaction than another, but once monthly subscriptions, minimum charge thresholds, and per-transaction fees come into the mix, it can be difficult to ascertain which service provides a better value. 

That’s where SumUp users have an advantage. There are no monthly fees and no minimums; just a 2.75% per-transaction fee. You only pay for what you use, so you can rest assured that the impact on your profit margins will be negligible—far less than the cost of turning down sales.

The SumUp App is completely free to download and use, and has numerous helpful features for tracking sales. What’s more, SumUp also offers a variety of remote payment solutions, so your customers can pay quickly and contactlessly. Your money will appear in your account in just one to two business days, ensuring maximum cash flow to your business.

Getting Started Is as Quick and Easy as 1…2…3

It takes less than five minutes to get started with your new SumUp Card Reader, and there’s only three steps involved.

  1. Sign Up. It only takes 30 seconds to kick off the process. Enter your email address, create a password, and you’re ready for the next step.

  2. Purchase Your Reader. Because you can use the SumUp Plus Card Reader with your existing smartphone or tablet, the $35 reader is the only upfront cost you have. It takes just 60 seconds to order (and delivery is free).

  3. Set Up Your Business Profile. This takes just two minutes to complete. Creating a seamless experience for both you and your customers really is that easy.

Ready to get started?

Getting your Sum Up Card Reader on its way to you will be the quickest task on your agenda today. Think signing up is easy? Just wait until you see how effortless SumUp is to use with your customers.

Get Started

Catherine Traffis is blogging for SumUp | USA.

Catherine Traffis