Fivestars Joins the SumUp Family

We’re excited to announce that Fivestars has officially joined the SumUp family! Fivestars is a customer loyalty platform dedicated to helping local businesses connect and grow their customer base with ease. In fact, more than 12,000 businesses trust Fivestars with their digital marketing, loyalty programs, and more.  

Get to Know Fivestars

Fivestars was founded in 2010 where many great startups begin–a garage. From concept to a thriving business, Fivestars was created with the intent to help small, local businesses better reach their communities and beyond. Now, 1 in 6 Americans use Fivestars to find local businesses and earn reward points.

"We founded Fivestars to give small businesses the opportunity to thrive in the digital economy and over the years, we've achieved just that,” said Victor Ho, Co-founder, and CEO of Fivestars. “Understanding that SumUp shares this mission, it was an easy decision to partner, and together, we look forward to supporting a retail market that champions small business success."

How it Works

Gone are the days of the traditional paper punch card; Fivestars helps businesses craft a digital reward program that gives customers points and gifts for their purchases. Once the program is in place, Fivestars builds automatic campaigns to welcome new customers, celebrate birthdays, and bring back those who haven’t visited recently.

Fivestars campaigns include app notifications, text messages, and email offers that are 10x more effective than traditional marketing. Plus, Fivestars merchants can redeem customer rewards and personalize each customer interaction through a Fivestars POS or tablet device.

The Future of SumUp x Fivestars

At SumUp, we believe that equipping small businesses with the right tools empowers them to succeed. With affordable and simple-to-use card readers, such as the SumUp Plus, our merchants can easily accept payments wherever their business takes them. 

Now, with the addition of Fivestars, SumUp merchants can look forward to reaching more customers than ever before. Stay tuned for more exciting updates over the coming months as SumUp and Fivestars work together to #LoveLocal.

Ready to learn more about running a small business? Check out more articles in our Small Business Guide.

SumUp Team