Turn your customer data into your most powerful business asset with intelligent customer management that works automatically.
What is the Customer Directory Tool?
SumUp Connect Customer Directory gives you that same power, transforming your small business into a customer-centric operation that rivals enterprise-level companies. More than just a contact list, your Customer Directory is a complete Customer Relationship Management (CRM) system that automatically grows with every transaction, giving you the insights needed to build lasting relationships and drive repeat business.
Think of it as your business intelligence center – where every customer interaction becomes valuable data that helps you make smarter decisions, create better experiences, and grow your revenue.
Grow Your Customer Database Effortlessly
Growing your database is easy and effortless. Start collecting data and tracking customer preferences at every checkout.
Automatic Growth with Every Sale
Your Customer Directory grows seamlessly with your business. Every time a customer makes a purchase and joins your loyalty program, their profile is automatically created and enriched with valuable data. No manual data entry, no complicated processes – just automatic growth.
Smart Integration at Checkout
Customers can join your directory instantly during checkout through your POS system or Customer Touchscreen. The process is so smooth, most customers don't even realize they're being added to a sophisticated CRM system – they just know they're earning rewards.
Understand Your Customers Like Never Before
See exactly what each customer buys, when they buy it, and how much they spend. Identify your best customers, understand seasonal patterns, and spot opportunities for upselling or cross-selling.
Purchase History
Every transaction tracked automatically
Spending Patterns
Average order value and frequency trends
Product Preferences
What they buy most often.
Seasonal Behavior
When they're most likely to visit.
Talk with a loyalty expert
FAQs
What is a CRM tool or customer directory?
How does my customer directory work with my POS?