Customer Directory

SumUp Connect is more than a loyalty program, it’s a connection program that turns every visit into data you can use to make every customer’s experience feel personal.

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Customer data becomes a powerful business asset with customer management that works automatically.

Data that works as hard as you do

SumUp Connect Customer Directory automatically turns each transaction into rich profiles, so you can see who your best customers are, what they love, and how to keep them coming back. Think of it as your business intelligence hub: every checkout becomes insight you can use to make smarter decisions, create better experiences, and grow revenue without guesswork.

Each checkout is a new connection

Stop chasing emails and clipping punch cards. With SumUp Connect, your customer database builds itself from the moment you turn it on.

Automatic Growth with Every Sale

Each time a customer checks out and joins your loyalty program, their profile is created and enriched automatically. No manual data entry. No spreadsheets. Just a smarter, fuller view of your customers with every purchase.

Built right into checkout

Customers can join instantly through the Customer Touchscreen of your POS during payment. The flow is so smooth they’ll barely notice the process. They just know they’re earning rewards that feel personalized to their customer experience.

Understand Your Customers Like Never Before

Understand who’s walking through your door, what they’re buying, and when they’re most likely to come back. Your Customer Directory captures:

Purchase History

Every transaction tracked automatically over time

Spending Patterns

Frequently bough items and order value

Product Preferences

Individually or your customer base as a whole

Seasonal Behavior

Who comes in when and 
how often

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Fill out the form below and someone from our sales team will reach out ASAP. We’ll learn about your business needs and offer suggestions on SumUp products that can support your goals.

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