Drive repeat visits with SumUp Loyalty
Boost your business with tailored promotions, save time with automated marketing communications, and keep customers coming back with a tempting rewards system — all with our free Loyalty feature. SumUp Loyalty seamlessly pairs with the SumUp Pay app for a seamless digital loyalty programme.
Drive sales with a loyalty scheme
Did you know that loyalty programmes can drive repeat visits and increase average customer spend, boosting net revenue by up to 25% annually?
An enticing rewards scheme can turn one-off transactions into repeat customers who champion your business, keeping your patrons engaged and excited about your brand.
With a simple, digital loyalty programme, it’s easy for shoppers to collect and redeem points and stay up to date about your latest offers and promotions so your business is always top of mind.
Expand your reach with automated marketing communications and gain deeper understanding of your customer needs with sales data and promotion analytics.
Boost your business for free
Reward. Retain. Grow.
Automate your campaigns
Send customers automated personalised communications for special occasions like birthdays, sign-ups or new reviews so that your business is always on their mind.
Understand your results
Track your campaigns to optimise performance and understand how customers are interacting with your loyalty programme.
Grow your business for free
Draw in new customers with exciting promotions, driving repeat visits and brand loyalty with attractive rewards they can’t resist — all for free.
Let’s get started
Once as you’ve set up your free loyalty programme in your dashboard, you’ll receive a QR code to display at your counter and our Loyalty Starter Kit with helpful materials to promote your plan to customers.
Customers scan the QR code and download the SumUp Pay app
They then add their payment card to their SumUp Pay wallet.
When your customer pays with card, they’ll collect rewards points.
Set up your Loyalty programme in minutes
FAQs
- How do I sign up for SumUp Loyalty?
- What does the Loyalty programme look like for my customers?
- How do my customers access the app?
- How do I manage my Loyalty programme?