SumUp contributor

Ahmed Sheikh

Ahmed has specialised in bridging business strategy and emerging technologies, helping organisations navigate complex digital change and adopt innovative solutions like AI-powered customer engagement and cashless payments. His work has been published in industry thought leadership pieces, and he regularly shares insights on LinkedIn about the intersection of AI, fintech, and digital innovation. Ahmed Sheikh has held senior leadership roles at global firms such as Bupa, RSA Insurance and Hampshire Trust Bank.

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Articles by this author

How SMEs can thrive in the new “SuperApp” era

Ahmed Sheikh shares five tips based on his experience witnessing the rise of the SuperApp economy, which he believes should be on every SME’s radar.

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