Our mission and values
Empower small businesses all over the world.
A world where everyone can build a thriving business.
Champion small business ownership by creating simple and affordable tools to manage payments, finance and customer relationships.
Do more with less
We think and act like founders and invest wisely, as if with our own time or money.
We use a pragmatic approach and avoid overthinking. We roll up our sleeves and get things done.
We find motivation within ourselves. Are proactive, anticipate problems, and come up with solutions. Have a “can-do” attitude.
Autonomy and empowerment
We empower autonomous teams that work in parallel and pursue a mission. We trust them to make their own decisions and get the job done.
Teams over individuals, no silos
We believe magic happens when groups of people become true teams – and the whole is much greater than the sum of the parts. We go out of our way to break silos.
We believe leaders’ main role is to inspire, enable, develop, and support their teams. We are not afraid to hire a "boss" for ourselves.
We are selfless, optimising for SumUp, not ourselves. We acknowledge our weaknesses and mistakes and learn from each other.
Transparency and candour
We go out of our way to give full context and share transparently. We strive for radical candour – even if uncomfortable.
Enjoy the ride
We truly enjoy spending time with each other. Don’t take yourself too seriously and have fun!