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Digital Marketing Content Analyst

Santiago, Chile · Marketing & Communications

We believe in the everyday hero. Those who have the courage to follow their passion and who have the strength and determination to realize their dreams. 

Small business owners are at the heart of all we do, so we're creating powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that small business owners can be successful doing what they love.

Role Description

As a Digital Marketing Content Analyst, you will be the main driver behind the content for the OM channel, you’ll take ownership of the content of our ads and website, generating new ideas and angles to test for communicating with our prospects and customers, helping us find and improve on the right message for the right audience at the right time and align all digital comms behind this. 

Key Responsibilities

  • Conducting qualitative and quantitative research to gain insights into user behavior and identify areas for improvement.

  • Design the structure and content of web pages and deploy them on our content managing system.

  • Design and execute A/B and multivariate tests to optimize website elements, user flows, and conversion funnels. 

  • Monitor and track the impact of optimization efforts on conversion rates and other relevant metrics.

  • Develop and implement data-driven conversion rate optimization strategies to improve website performance and increase conversion rates.

  • Craft persuasive copies for our ads, applying best practices, our consolidated learnings and personal experience.

  • Lead content and website relative initiatives that impact across the growth team.

 You’ll be great for this position if:

  • You have experience in marketing research, content marketing, and marketing frameworks.

  • You have experience in digital marketing, advertising and performance marketing.

  • You are results-driven, have creative thinking skills, and pay attention to detail.

  • You have experience with Google Analytics and at least one CMS platform.

  • You have experience in UX and CRO.

  • You are a fast learner, creative, empathic, and resilient.

  • You are a great stakeholder manager and effectively manage pressure.

  • You’re a great project manager and communicator, and are comfortable leading projects.

  • You are hands-on and have advanced English skills.

  • You are curious, energetic and make things happen.

Team Description

As part of the Digital Marketing team, you’ll play a key role in SumUp’s growth in Chile. We’re a diverse group working within the Growth team. Together, we devise innovative strategies to grow SumUp by attracting new merchants. If you’re moved by empowering small business owners around the world, we’d love to hear from you.

Why join SumUp

  • The opportunity to be part of a revolution in the LatAm payments industry!

  • You’ll have the freedom to drive your career, own projects and make an impact across the company

  • Empowerment to do great things and the opportunity to leave your mark

  • An amazing team and work-environment, that works with passion, purpose and high-output

  • Flexible working hours

  • Transport and meal bonuses

  • Rewarding compensation

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.