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Principal Product Manager - Marketing Technology

Berlin, Germany · Product & Design

Location: Berlin or Paris, hybrid work model

SumUp’s vision is a world where everyone can build a thriving business.

As a Principal Product Manager for the MarTech squad, your role is central to bridging marketing objectives with software engineering excellence. You'll be steering a team of talented engineers and data engineers, focusing on the development, deployment, and refinement of marketing technology solutions. Your mission involves leveraging data and technology to enhance SumUp's capabilities in customer acquisition and retention, ensuring our software tools and platforms effectively contribute to our growth objectives. By collaborating closely with both marketing and technical teams, you will guide the creation and iteration of software products that power our marketing strategies. Your insights and leadership will ensure that our projects not only meet but exceed performance benchmarks, driving continuous improvement in our online marketing channels. Your work will directly impact SumUp's ability to harness technology for scalable, data-driven growth, aligning product development with the company's strategic goals.

What you’ll do 

  • Optimize Marketing Spend: direct the analysis and optimization of marketing channels with data-driven insights to ensure strategic allocation of marketing budget

  • Boost Performance Analytics: oversee the visualization and analysis of marketing tech performance, delivering insights for optimization

  • Enhance Marketing Efficiency: utilize advanced techniques including AI, predictive analytics, and multi-touch attribution to improve marketing effectiveness

  • Lead with Vision: define and manage quarterly OKRs, develop strategic roadmaps, and initiate experiments for innovation.

  • Collaborate Globally: act as a central figure in collaborating with stakeholders in 30 countries and coordinating with other product teams for synergistic success

You'll be great for this position if 

  • You have 9+ years of experience in product management in leading international tech companies 

  • You have deep domain knowledge and experience in Marketing Technology, Performance Marketing or CRM and you are familiar with CDP 

  • You have excellent analytical and problem-solving skills, with the ability to translate complex business requirements into practical technical solutions

  • You have strong analytical skills and are able to balance qualitative and quantitative insights to make the right business decisions

  • You have a solid understanding of the majority of the following digital marketing areas: search engine optimization, customer segmentation, paid search, social media, paid media, email marketing, lead generation, and web optimization

Why you should join SumUp:

  • The opportunity to work on large scale fintech products used by millions of small businesses around the world

  • A dedicated annual Learning & Development budget for attending conferences and/or advancing your career through further education

  • Enrollment onto our virtual stock ownership program - you will own a stake in SumUp’s future success

  • A corporate pension scheme 

  • You'd enjoy other great benefits such as Urban Sports Club subsidy, Kita placement assistance, subsidized office lunches and other location-tailored benefits, Babbel language platform subscription and more

  • You’ll attend global offsites and/or hackathons.

  • Join a truly global SumUp team of 3200+ people from 80+ countries, spread across 4 continents

About us:

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love. 

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.